[ Last updated: 1.4.2026 ]
This Privacy Policy explains how Dentas, a brand of SIPRA, d.o.o., collects, uses and protects personal data when you visit this website, contact us, submit an inquiry, request a sample, schedule a technical call, download technical materials or interact with our digital marketing and analytics tools.
1. Data controller
The data controller is:
SIPRA, avtomatizacija proizvodnih sistemov in druge storitve, d.o.o.
Short name: SIPRA, d.o.o.
Cesta k Tamu 70
2000 Maribor
Slovenia
VAT ID: SI59928573
Registration number: 3779165000
Brand: Dentas
Website: dentas.eu
Email: info@dentas.eu
Dentas is a brand of SIPRA, d.o.o.
For any privacy-related questions, you can contact us at: info@dentas.eu.
2. What personal data we collect
We may collect the following personal data when you submit a form, contact us or interact with our website:
- first name and last name,
- email address,- phone number,
- company name,
- address,
- country,
- message content,
- selected area of interest,
- technical or business inquiry details,
- communication history,
- cookie and consent preferences,
- website usage and analytics data, where permitted by your cookie settings.
We do not intentionally collect patient data, medical records or sensitive personal data through this website. Please do not submit patient-related information through our contact forms.
3. How we collect personal data
We collect personal data when you:
- submit a contact form,
- request information about Dentas products,
- request a sample,
- schedule a technical call,
- download technical documentation,
- subscribe to email communication, where available,
- communicate with us by email or phone,
- accept analytics or marketing cookies on our website.
4. Purposes of processing
We process personal data for the following purposes:
- to respond to your inquiry,
- to provide requested technical or commercial information,
- to arrange a technical call or consultation,
- to process sample requests,
- to send requested technical documents,
- to communicate with potential B2B customers, partners and distributors,
- to improve our website and user experience,
- to measure website performance and campaign effectiveness,
- to conduct B2B marketing and remarketing, where permitted by your consent,
- to maintain website security and functionality,
- to comply with legal obligations.
5. Legal bases for processing
We process personal data on the following legal bases:
- your consent, for example for analytics cookies, marketing cookies, newsletter subscription and non
-essential tracking;
- our legitimate interest, for example to respond to B2B inquiries, maintain business communication, improve our website and protect our website from misuse;- steps prior to entering into a contract, where your inquiry relates to a potential business relationship, quotation, product configuration or technical consultation;- legal obligation, where we are required to keep certain information for accounting, tax, legal or regulatory purposes.
6. Website analytics and marketing tools
Our website may use analytics and marketing technologies through Google Tag Manager and consent-based cookie settings.
Depending on your cookie preferences, we may use:
- Google Tag Manager,
- Google Analytics 4,
- Google Ads conversion tracking and remarketing,
- Meta Pixel,
- LinkedIn Insight Tag,
- Mailchimp or related email marketing tools.
These tools may collect information such as page visits, interactions, device information, browser information, approximate location, campaign source and conversion events.Non-essential analytics and marketing tools are activated only based on your consent, managed through the cookie consent banner.
7. Contact forms
Forms on this website are built with WordPress and Elementor Pro. When you submit a form, the information you provide is used to process your inquiry and respond to you. Form data may be sent to the relevant Dentas/SIPRA team and, where necessary, to our digital service provider Agencija DAMN d.o.o., which supports website development, maintenance, analytics and digital marketing activities.
8. Email communication
If you contact us by email or submit a form, we may store and process your message and contact details in order to respond to your request and continue business communication. We may also use your contact details to follow up on your inquiry where this is relevant to the original reason for contacting us.
9. Newsletter and email marketing
If newsletter or email marketing subscription is available on the website, we will only send you marketing communication if you have given your consent or if another valid legal basis applies under applicable law. You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at info@dentas.eu.
10. Who has access to personal data
Personal data may be accessed by:
- authorised employees or representatives of SIPRA, d.o.o.,
- Dentas technical and commercial representatives,
- Agencija DAMN d.o.o., as a website, advertising and analytics service provider,
- hosting and IT service providers,
- email and communication service providers,
- analytics and advertising platforms, where permitted by your consent,
- legal, accounting or professional advisers, where necessary,
- public authorities, where required by law.
11. Service providers
We may use third-party service providers for website hosting, website operation, email delivery, analytics, advertising, consent management, security and marketing communication.
These may include:
- Neoserv, for hosting and domain-related services,
- WordPress and Elementor Pro, for website and form functionality,
- Google services, including Google Tag Manager, Google Analytics 4 and Google Ads,
- Meta services, including Meta Pixel and Meta Ads,
- LinkedIn services, including LinkedIn Insight Tag and LinkedIn Ads,
- Mailchimp or related email marketing services,
- Agencija DAMN d.o.o., for website, advertising and analytics support.
Where required, these providers process personal data under appropriate contractual and data protection safeguards.
12. International transfers
Some of the tools we use may involve providers based outside the European Economic Area or providers that process data internationally. Where personal data is transferred outside the European Economic Area, we rely on appropriate safeguards, such as adequacy decisions, standard contractual clauses or other lawful transfer mechanisms, where applicable.
13. Data retention
We retain personal data only for as long as necessary for the purposes for which it was collected.
As a general rule:
- contact form inquiries may be retained for up to 24 months after the last communication;
- B2B lead and business communication data may be retained for up to 36 months where there is a legitimate business interest;
- newsletter data is retained until you unsubscribe or withdraw your consent;
- cookie consent records are retained according to the settings of our consent management tool;
- analytics data is retained according to the retention settings of the relevant analytics platform;- accounting, contractual and legal documentation is retained according to applicable legal retention periods.
14. Your rights
Under applicable data protection law, you may have the right to:
- access your personal data,
- request correction of inaccurate data,
- request deletion of your personal data,
- request restriction of processing,- object to processing based on legitimate interest,
- withdraw consent at any time,
- request data portability, where applicable,
- lodge a complaint with a supervisory authority.
To exercise your rights, contact us at: info@dentas.eu.
15. Withdrawal of consent
Where processing is based on your consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal. You can change your cookie preferences through the cookie settings available on the website.
16. Data security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure. However, no method of internet transmission or electronic storage is completely secure. We therefore cannot guarantee absolute security.
17. Links to external websites
Our website may contain links to external websites. We are not responsible for the privacy practices, content or security of third-party websites.
18. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page.
19. Contact
For any privacy-related questions, please contact:
Dentas / SIPRA, d.o.o.
Cesta k Tamu 70
2000 Maribor
Slovenia
Email: info@dentas.eu
